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Amazon is bringing Haul to Spain, its third country in Europe. With the discount webshop, which sells products for 20 euros or less, Amazon wants to compete directly with Asian players such as Shein, Temu, and AliExpress.
Rollout after positive start
Through Haul’s website and app, Amazon offers hundreds of items in more than 30 categories, including fashion, home, and lifestyle, at “incredibly low prices.” The shop focuses on products priced at 20 euros or less, with the majority costing less than 10 euros.
Amazon is bringing Haul to Spain after its positive reception in the United States, where the formula was launched in November 2024, and its rollout in the United Kingdom and Germany.
Globally, Amazon posted a profit of 35.3 billion dollars (32.8 billion euros) between January and June 2025, up 47% from the same period in 2024. Revenue was 323.4 billion dollars (300.7 billion euros), an 11% increase year-on-year.
