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Written by Stefan Van Rompaey
In this article
  • Companies Amazon
  • Topics Management change
  • Geography BelgiumNetherlandsScandinavia
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Amazon appoints new country managers in Belgium, the Netherlands and Sweden

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General9 November, 2026
Yannick Heers, Christianne Deregnaucourt-Lebouille, Julian Tydeman

Amazon has appointed new country managers for three European countries. All three report to Gulfem Toygar, who has taken on the newly created role of Managing Director, EU Emerging Stores.

Cluster of five countries

Amazon has today announced three new Country Managers for its EU Emerging Stores: Yannick Van Heers in Belgium, Christianne Deregnaucourt-Lebouille in the Netherlands and Julian Tydeman in Sweden. All three report to Gulfem Toygar, who has taken on the newly created role of Managing Director, EU Emerging Stores, and is now responsible for five countries in the EU: Belgium, Ireland, the Netherlands, Poland and Sweden.

Yannick Heers has been with Amazon since 2018, holding various management roles, including within the teams responsible for logistics operations. Most recently, he was responsible for the strategy relating to the network of collection and return points for Belgium, the Netherlands and Germany. Before joining Amazon, he worked at AB InBev for seven years.

Christianne Deregnaucourt-Lebouille joined Amazon in 2020 as Head of Marketing and lead for Amazon’s Prime programme in the Netherlands and Sweden, and has since been leading Amazon’s Prime membership programme across the EU for three years. Before joining Amazon, she held marketing and commercial roles at Procter & Gamble and Estée Lauder Companies across various sectors and regions, including the Netherlands, France and Switzerland.

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Julian Tydeman has been with Amazon since 2009, working in the United Kingdom, Luxembourg and Sweden. He was part of the team that launched Amazon.se in 2020 and has since held various leadership roles within the company’s Swedish and European divisions. Most recently, he led Customer Experience and Onsite Marketing for Amazon’s Emerging Stores in Europe. Before joining Amazon, he served for five years in the British Army as a captain in the Royal Signals, and he holds an MBA from the Kellogg School of Management at Northwestern University.

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