Picnic expands to Paris

Dutch online supermarket Picnic is finally ready to conquer the French capital. This should be done before the month is over – nine months behind the earlier schedule.

Year of delay

The delay was due to a number of unforeseen obstacles, LSA reports. First, there was a steel shortage, which prevented the company from completing its refrigerated warehouses on time. It was supposed to open ten new logistics hubs in northern France last year, but managed to open only two.

The next issue was the capacity needed for Picnic’s electric delivery vans. The company had to wait months, but has finally resolved the issue last week. This year should therefore herald an acceleration for the grocery delivery company: by operating in Paris, Picnic hopes to triple or even quintuple its French sales. Last year, (Northern) France accounted for 30 million euros in sales.