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Europe - EN

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Contact & Route

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- Food
- Fashion
- Home
- Electronics
- Beauty/Care
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Written by Stefan Van Rompaey

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How food retailers are reducing the price gap with discounters

Food21 May, 2021

Supermarket chains are reducing the price gap with hard discounters by lowering prices and adjusting their private label strategy. This increases the gap between private label and A-brands.

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Why Mercadona is the European champion of customer loyalty
Mercadona is the retailer with the highest customer loyalty in Europe. The Spanish chain accounts for 37% of its customers' total spending. This puts the company significantly ahead of E.Leclerc and Tesco, among others.

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