Albert Heijn pulls plug on ‘light’ delivery service

Dutch supermarket chain Albert Heijn will be ending AH Compact, its delivery service for small orders, before the end of this month. The move comes as a total surprise, as the service was expanded earlier this year.

End of November

AH Compact started in September 2020 as an easy-access delivery service for smaller households, offering a limited product range (6,000 products) with the USP of free deliveries for orders as small as 35 euros. The service – with its own dedicated app – started out in cities like Delft and The Hague, but earlier this year expanded to a fifth of all Dutch households.

Barely two years after its creation, however, the app will cease to exist. 26 November will be the last day of Compact deliveries, Albert Heijn has now stated without really explaining why. The accounts will be transferred to the ‘normal’ Albert Heijn app. “We have gathered valuable experiences in these two years”, the chain said, adding “We will now look into which experiences we can integrate into the further development of the AH app.”