Has Zara found the ultimate form of content marketing? The Spanish fashion brand is launching digital guides for city trips in its app, combining tourist tips with style advice.
Coffee and clothing
Brands need to inspire customers, offer unique experiences and be a valuable companion if they want to earn customers’ loyalty. They want to be part of the customer journey as early as possible, in order to always be top of mind. Inditex subsidiary Zara seems to have taken that advice particularly literally, with the recent launch of Travel Mode.
