Zalando has pulled the plug on its second-hand shop Zircle, but that does not mean that the platform gives up on the lucrative second-hand sector.
The German fashion webshop had started Zircle in 2019 as a physical second-hand store for women’s fashion in Berlin. Later on, the concept also went online in nine countries. However, the service was suddenly ended this Wednesday: customers surfing to the Zircle website only see a notice that the store is closed as of 16 November.
This does not mean that Zalando is leaving the interesting second-hand market: while the company has abandoned the name Zircle, it has fully integrated its second-hand range into its “Zalando Pre-owned” platform, where shoppers can still buy and sell second-hand clothes (in exchange for gift cards). As Zircle was launched in a time that Zalando was not yet offering second-hand clothes, it was a useful trial to test the waters – but it has now become redundant as a separate brand, the company told e-commerce magazine neuhandeln.de.