KaDeWe unites department stores for a European comeback

KaDeWe is uniting its three German luxury department stores under a single, more distinct brand family. With the unified brand identity “House of KaDeWe,” the group aims not only to strengthen its presence in Germany but also to expand its position among Europe’s leading department stores.

Foundation for new growth

The new brand architecture was launched simultaneously this week in Berlin, Hamburg, and Munich. A joint campaign is rolling out the new brand identity across stores, storefronts, and digital channels. The Alsterhaus in Hamburg and Oberpollinger in Munich are getting new logos, while Berlin’s KaDeWe is retaining its well-known logo. This was reported by Fashion Network.