Zalando appoints Laura Toledano as General Manager Benelux

Today is Fabio Baum’s last day as Zalando as General Manager for the Benelux markets. He will be succeeded by Laura Toledano, who is already responsible for the British, French, and Irish markets. Her new title will be “General Manager Western Europe”.

Experience in France

Baum leaves Zalando after five years, in which he held various positions at the platform. The German company thanked him for “playing an important role in creating inspiring shopping experiences for customers in different markets and in strengthening our collaboration with brands”.

Toledano has been Zalando’s General Manager France since September 2021, and two years later she took on Ireland and the United Kingdom as well. Previously, she gained experience in France at Monoprix and Veepee, the former vente-privée.