Why physical shops are more important than ever for luxury retail

After years of exceptional growth, the luxury retail market in Europe is normalising. Nevertheless, it remains a very dynamic sector, serving as an example and forerunner for the rest of retail. Therefore, the following trends are useful for all…

1. Physical shops remain essential

Physical shops remain an essential element of luxury retail strategy. In 2023, luxury brands opened 107 shops on twenty major luxury arteries in sixteen European cities. Major luxury groups such as LVMH, Kering and Richemont accounted for a third of these openings.