United States sales give Pandora extra boost

Danish jewellery chain Pandora saw sales rise 8 % in the second quarter of 2025, as high demand in the United States and further expansion more than compensated for a series of store closures in China.

Double-digit growth in several countries

Sales rose organically by 8 %, with almost half came from existing stores but even more than that from an expansion of the store network. Net profit rose slightly to 803 million Danish crowns (110 million euros).