Sheinis becoming a marketplace: the Chinese clothing webshop is starting to offer products from third-party brands, such as Skechers.
A wider, faster range
Shein is best known for its low-cost clothing, which it produces at lightning speed. Increasingly, other gadgets (such as smartphone cases, adhesive wallpaper and even “household appliances such as portable washing machines”) are being added. The webshop explains that customers are increasingly demanding a variety of products.
This is why Shein is becoming an “integrated marketplace”, which also partners with a selection of global brands and third-party sellers. The marketplace was recently launched in Brazil and the United States, but in the coming months the model will be extended to other markets.
Agreements have already been signed with footwear brand Skechers and breastfeeding products Lansinoh. Shein also says it is working with “global multi-brand boutiques” to add other products to the platform. According to Shein, this will not only allow it to have a “much wider range of products and categories”, but also to deliver much faster. Although the company plans to open factories in Brazil, Mexico and India, most production is currently carried out in China.