Sainsbury’s takes number 2 spot in Great Britain

Own brands and online
excel

The supermarket chain managed a 16.5 billion euro turnover in the 28 weeks
prior to October 2013, a 4.4 %
increase compared to the same period last year. On a like-for-like basis, sales increased 1.4
%. Especially its own brands performed
well, doubling the pace of the other brand products.

Online sales are also
on the rise, with a 15 % increase. On a yearly basis, Sainsbury’s now draws 1 billion pounds (1.2 billion
euro) from its online component, equalling the entire Belgian e-commerce turnover.

These results push the concern from a 16.7 to a 16.8 % market share,
according to research organization Kantar. All of its competitors (being Tesco,
Asda and WM Morrison) have lost ground, meaning Sainsbury’s is the only one of
the big four moving up.

Restructuring plan pushes
profits 9 % higher

Financially, the company has a 510 million euro gross profit (+9 %). It not
only increased its turnover, but thanks
to a restructuring plan, Sainsbury’s managed to save 65 million euro in the
first half of its fiscal year.

Sainsbury’s has opened 1 new supermarket and 50 additional convenience stores in the
first half of this fiscal year. The latter saw a turnover increase of 20 %.

(translated by Gary Peeters)