Moncler stands firm in an uncertain market

While various luxury brands are struggling in an uncertain economic context, Italian Moncler reports stable revenue figures for the first half of 2025. However, its profit figures are declining.

“Stay alert and agile”

The total consolidated revenue of the Moncler group for the first half of 2025 went down ever so slightly(- 0.36 %) – from 1,230.2 million euros a year ago to 1,225.7 million euros now. The drop in operating profit (EBIT) was more substantial (from 258.7 to 224.8 million euros), meaning that the profit margin decreased from 21 % to 18.3 %. Moncler’s management pointed to the changed timing of marketing expenditures – with a shift to the second semester – that has particularly impacted the results. The company’s net profit went down from 180.7 million to 153.5 million euros.

The eponymous brand’s revenue remained nearly unchanged at 1.039 billion euros for 2024, while streetwear brand Stone Island saw its sales drop 1.1 % to 186.7 million euros. Asia continues to be a growth engine for the company, while revenue in Europe was under pressure. “The first half of the year has once again made it clear how unpredictable and complex the world is, and how important it is to remain alert and agile while continuing to invest in our brands”, CEO Remo Ruffini said. He remains cautiously optimistic, hoping that a focus on strong brands and a personalised customer approach can form the core of a successful strategy for the second half of the year.