[In the picture] Nike opens sustainable experience store in Antwerp

Nike‘s brand new store in Antwerp follows the Nike Rise store concept that the retailer previously introduced in Seoul. Discover the images here.

Videowall

The brand new concept store on the Meir, the main shopping street in Belgium’s shopping capital, found a home in a stately urban villa that previously housed Princess and then Brantano. Replacing a much smaller Nike Store nearby, it is an experience store that aims to use the Nike brand experience to the full, with a led videowall at the back and a men’s department in the basement.