Nike‘s brand new store in Antwerp follows the Nike Rise store concept that the retailer previously introduced in Seoul. Discover the images here.
The brand new concept store on the Meir, the main shopping street in Belgium’s shopping capital, found a home in a stately urban villa that previously housed Princess and then Brantano. Replacing a much smaller Nike Store nearby, it is an experience store that aims to use the Nike brand experience to the full, with a led videowall at the back and a men’s department in the basement.
Nike launched the Nike Rise store concept in the summer of 2021 in Seoul, and was designed to bridge the gap between the physical and digital shopping experience. Sustainability is also a focus.