Denis Knoops new CEO for Delhaize Belgium-Luxembourg

With Delhaize for 22 years

Delhaize CEO Frans Muller moved quickly, because within a week of Dirk Van den Berghe’s resignation as Delhaize Belgium’s CEO, he has already appointed a successor: Denis Knoops.

He has been with Delhaize Group for 22 years and has gone through several commercial, operational, strategic and real estate jobs in Belgium, the United States and Asia. He is also familiar with the Belgian branch of the company, as he has been part of its executive Committee since 2006. He was responsible for the network of stores, the new markets and the real estate options of the company.

“Denis is an experienced leader with a strong customer focus. He knows the branch and Delhaize Group very well”, according to CEO Frans Muller. “I want to congratulate Denis on his appointment as CEO of Delhaize Belgium and Luxembourg and I look forward to working with him.”

Knoops will face difficult times as he has to cut costs at Delhaize Belgium and analysts wonder whether he will follow through on his predecessor’s line of thought (the choice between quality and price is a thing of the past) or not.