Adidas surges upward in the first half of 2025

Adidas achieves remarkable results in the first half of 2025: revenue rose by double digits, while profit even soared by 70%. Only the effects of U.S. import tariffs could dampen the excitement.

Double-digit growth in all markets

Adidas closed the first half of the year with a 14% increase in revenue. However, after accounting for the impact of last year’s very successful Yeezy sell-offs, the growth in euros was 7%, totaling 12.1 billion euros. The growth was nevertheless evident across all markets: in Europe, revenue increased by 11%, North America recorded a rise of 14%, and Greater China grew by 13%.