Adidas has started 2025 very well, with double-digit revenue growth and a doubling of net profit. Despite the strong performance (across all markets), uncertainty about the future is growing.
End of the Yeezy saga
The Adidas brand itself was the biggest driver in terms of sales growth (at + 17 %), but total group sales did not lag far behind at + 13 % (at constant exchange rates) to reach 6.15 billion euros. The company pointed out that for the first time, this did not include Yeezy products after the last of them were sold last year.
