Belgian paint web shop Deverfwebshop.be expands into France

An expansion into Wallonia and France beckons for Belgian paint web shop deverfwebshop.be and its new counterpart boutiquepeinture.fr. Moreover, the company is looking for a new financial partner to help with this move.

New French web shop

The company from Stekene (East-Flanders) claims to be the biggest paint web shop in Belgium and now wants to emulate that succes with a dedicated web shop for the French-speaking markets of Wallonia and France itself. “It’s our ambition to keep growing. We’re familiar with the Flemish market now, so we are turning our attention to the French-speaking customer now. We want to provide them too with quality paints and accessories”, CEO Pieter De Witte told local news website Made In Oost-Vlaanderen.

The web shop hopes to achieve better results in France than it does in the Netherlands: “Our efforts in the Netherlands have not been rewarded so far, unfortunately. We still have a long way to go”, says De Witte. To help realise that growth, deverfwebshop.be is now looking for a financial partner with experience in e-commerce. “Currently we are developing these ideas, and we hope to finish this process in a couple of months’ time”.