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British optical chain Specsavers is coming to Belgium, opening three shops in the Antwerp region in one go this autumn. This is the a logical step after an earlier expansion in the Netherlands, the chain states.
Benelux expansion
The British chain of eyewear shops will make its entry into the Belgian market before the end of the year, expanding from the Dutch market where it already is well established. In the fourth quarter, three shops will open in and around Antwerp, retail manager Remon Broekhaar reports on LinkedIn. For those shops, the chain is already looking for staff: vacancies are open for shop managers, opticians and sales staff.
“Since Specsavers started in the Netherlands about 25 years ago, we have not sat still and our mission has not changed: to make seeing and hearing aids accessible and affordable for everyone. It is therefore a logical next step, which many Dutch retailers have taken before, to also introduce our fantastic service and products just across the border to Belgium and welcome customers in our shops there”, Broekhaar explains.
Specsavers has 143 shops in the Netherlands and achieved record sales of 175.7 million euro there last year. A third of all shops are also getting a makeover this year. The Netherlands is the chain’s third largest market, after the United Kingdom and Australia. What its further plans in Belgium are, is currently unknown. Today, the optical chain operates in eleven different countries.
