International expansion sees Ulta Beauty (MAC, Fenty) blossom

Ulta Beauty sees its sales grow thanks to its international expansion. However, the American company brands such as MAC and Rihanna’s Fenty Beauty warns of a possible slowdown in the second half of 2025.

Unpredictable consumers

Ulta continues to grow despite ongoing economic uncertainty and inflationary pressures: its revenue rose 9.3 % to 2.8 billion dollars (2.5 billion euros) in the second quarter. Comparable store sales increased 6.7 %, a marked improvement compared to the 1.2 % decline in the same period last year.