Nivea remains a cause for concern for Beiersdorf, despite recovery plan

Beiersdorf’s sales declined again in the third quarter. Its flagship brand, Nivea, in particular, continues to struggle, although the German cosmetics group is seeing the first signs of recovery. Dermacosmetics and the luxury brand La Prairie, on the other hand, are growing strongly.

Is it the retailers’ fault?

Beiersdorf’s revenue in the third quarter came in at 2.36 billion euros, an organic decline of 1.3%. Over the first nine months of the year, revenue fell by 2.8% on a comparable basis to 7.3 billion euros.