Perfume chain Douglas has had very a successful financial year: the retailer achieved record sales and is once again making a profit, for the first time since the outbreak of the pandemic.
“Well on track”
Douglas has finally managed to cross the threshold of four billion euros in sales. Last financial year’s sales went up 12.1 % to 4.1 billion – the ninth consecutive quarter of growth. Physical sales rose by 13.0 %, online sales slightly slower with 10.3 %. The revenue share of online therefore fell slightly, from 32.9 % to 32.3 %. Importantly, the perfume chain also returned to profit, for the first time since the pandemic: net profit was 16.7 million euros, compared to a loss of 313.8 million euros last year.
According to CEO Sander van der Laan, the company is well on track to continue its growth path and reach its sales target of five billion euros by 2026. The current financial year has started well, with solid sales in the run-up to Christmas. Singles’ Day, ‘Beauty Friday’ and Black Week were also satisfactory both online and in-store, Douglas reports. The good figures are a boost in view of the IPO that the company may want to pursue as early as next year.