Design label Serax has new majority shareholder

Design label Serax has new majority shareholder

Investment firm Buysse & Partners acquired design platform Serax, known for selling designs by  Belgians like Pascale Naessens and Sergio Herman. Its new owner wants to expand the product range and is also targeting foreign markets.

23 million euro turnover

What do Belgian and international designers like Pascale Naessens, Anita Le Grelle, Sergio Herman, Marie Michielssen, Antonino Sciortino and Piet Boon have in common? Their creations, ranging from pots and vases to cutlery, glassware, table decorations, small furniture and design lighting, are manufactured and distributed by Serax.

 

The Antwerp design label recently welcomed a new majority shareholder, business paper De Tijd wrote. CEO and founder Axel Van den Bossche saw 3D, an investment firm belonging to the Donck and Desimpel families, sell its stake to Buysse & Partners, an investment firm belonging to the Buysse family.

 

It has not been disclosed how much Buysse & Partners paid for the stake, but rumours mentions more than 50 million euro. Axel Van den Bossche will still be a minority shareholder.