RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Jorg Snoeck
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Morrisons accepts takeover bid, but new bidders emerge

icon
Food5 July, 2021

US investment fund Fortress is in pole position to acquire British supermarket chain Morrisons. But there are other players on the scene: at least two other parties have already expressed an interest and may be preparing a counter-offer.

 

“Fair price”

Last Saturday, Morrisons chairman Andrew Higginson said he supported the 6.3 billion pound (7.4 billion euros) bid from the Fortress-led consortium. “The Morrisons directors believe that the offer represents a fair and recommendable price for shareholders which recognises Morrisons’ future prospects,” he said.

 

It is the second bid in a short time for the British retailer. Last month, Morrisons rejected an initial bid from Clayton Dubilier & Rice (CD&R) for being largely inadequate. The investor wanted to put 5.5 billion pounds (6.4 billion euros) on the table. According to the British stock exchange rules, CD&R now has until 17 July to make a final offer or withdraw.

 

Meanwhile, a third party has appeared on the scene. Apollo Global Management, another American investment fund, is also considering a bid for the supermarket chain. The investor has already called in the investment bank Morgan Stanley to advise on the matter, writes The Guardian. Apollo had already tried to take over Asda, but had to give the thumbs up to the Issa brothers, founders of the EG petrol station group, who acquired the supermarket chain for the equivalent of 7.5 billion euros.

 

Attractive target

Morrisons is considered attractive because it owns about 85% of its ‘assets’ – including its supermarkets – and because of its integrated business approach. It has long-term relationships with farmers and suppliers, its own food production sites (bakeries, slaughterhouses, etc.) and even its own fishing fleet. The chain has some 500 stores in the UK.

 

According to Andrew Gwynn, an equity analyst at Exane, Fortress’ bid has a good chance of being accepted by at least 75% of shareholders. “Fortress doesn’t seem to be proposing any aggressive change, with a focus on simply empowering the management team to deliver on their longer-term strategy. […] The deal is very likely to succeed,” he said.

More about... Food
See more
  • icon
    Food3 February, 2026
    Heineken centralizes Alken-Maes services in the Netherlands, impact on jobs unclear

    Some of the activities of Belgian brewer Alken-Maes, known for beers such as Cristal, Maes, and Hapkin, are being transferred to parent company Heineken in the Netherlands. It is not yet clear how many jobs this will cost.

  • icon
    Food3 February, 2026
    Costco and Instacart offer same-day delivery in France and Spain

    Costco members in France and Spain can now have their online orders delivered to their homes on the same day in a number of regions in France and Spain. The department store chain is collaborating with the American company Instacart for this service.

  • icon
    Food3 February, 2026
    PepsiCo lowers snack prices after US complaints

    PepsiCo exceeded revenue expectations in the fourth quarter, thanks to strong demand for soft drinks outside the United States and the growing popularity of low-sugar and sugar-free drinks in its home market.

Events
  • 19
    Mar
    OMNICHANNEL & E-COMMERCE CONGRESS 2026
Most read
  • icon
    Fashion8 January, 2026
    Zalando closes German distribution center: 2,700 jobs at risk
  • icon
    Fashion16 January, 2026
    The very first Zara store is closing after more than fifty years
  • icon
    General7 January, 2026
    Shein partially reopens French marketplace
  • icon
    Fashion29 January, 2026
    H&M exceeds profit expectations despite decline in sales
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Genuastraat 1/41
2000 Antwerp
How to reach us:
Directions
© 2026 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT