Greenyard and Delhaize sign strategic agreement

 Greenyard en Delhaize sluiten strategisch value chain overeenkomst

Greenyard's subsidiary Bakker Belgium will become Belgian supermarket chain Delhaize's dedicated provider for fresh fruit and vegetables. It will invest in a brand new location in Belgium.

 

Vertical integration

The new, dedicated location should be fully operational next year. Bakker's ambitions are big: "We will be more than a supplier to Delhaize", general manager Adrie Bakker states in a press release: "Our aim is to add value. Using our expertise in sustainable supply chain management, we will be a partner for Both Delhaize and the Delhaize suppliers' network."

 

The agreement will lead to more sales of fruit and vegetables in Belgium, leading to a higher expected turnover. It is a welcome bit of good news for Greenyard, that has suffered quite a few disappointments of late. It is the third significant deal for the Belgian company this year, after earlier agreements with Carrefour and Tesco.