RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Jorg Snoeck
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Greenyard forced to sell plants, cut 422 jobs

icon
Food15 March, 2019

Belgian Greenyard, which processes fruit and vegetables, has announced a major transformation plan in order to lower its debts. The company has announced to sell its factory in Hungary, divest its Prepared division and cut up to 422 jobs, mostly in the United Kingdom and Germany.

 

Negative spiral

The company is stuck in a negative spiral, as supermarkets forced it to lower its prices in Belgium and Germany. Moreover, the listeria contamination in Hungary cost the company a fortune.

Sign up for our newsletter for free

 

Now Greenyard has announced to cut up to 422 jobs in its Fresh division: mostly British and German jobs are under threat, but Belgian and Dutch employees may suffer as well. Moreover, the Prepared division (featuring two Belgian and one Dutch plant) may be sold to an interested party, and several plants may be sold or closed – like the contaminated plant in Hungary. However, co-CEO Marc Zwaaneveld says, the listeria contamination was not the cause of this step, rather it is “no longer essential and weighs on our cost structure”.

 

The transformation plan should allow Greenyard to lower its debts from five to six times the gross profit to only three times that. The high debts were caused by acquisitions paid with borrowed capital, which has become a threat now the company’s profits have been decreasing dramatically.

More about... Food
See more
  • icon
    Food18 September, 2026
    Putin nationalizes Nestlé and Auchan’s russian operations

    Russia is placing the Russian operations of Nestlé, Auchan, and Lemana Pro—the former Leroy Merlin—under its own "temporary" management. Once again, several major Western companies are losing effective control over their Russian assets.

  • icon
    Food18 September, 2026
    Picnic to expand its meal delivery service to Germany

    Online grocery store Picnic will launch its prepared meal service on the German market in 2027, following a pilot program in the Netherlands. The Picnic Family loyalty program will also expand to Germany.

  • icon
    Food18 September, 2026
    From casseroles to shiitake chips: Delhaize embraces uncomplicated comfort food

    While the produce section is undergoing a major makeover, Delhaize showcased a trend toward comfort foods across various categories at its Food Market. The premium private label Taste of Inspirations is also receiving more attention.

Events
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    Food24 August, 2026
    Lidl launching self-checkout via smartphone app in Belgium as well
  • icon
    Food15 September, 2026
    [In the picture] With Intermarché Express, Les Mousquetaires launch their urban offensive in Brussels
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
  • icon
    Food7 September, 2026
    Aldi Süd acquires stake in Philippine discounter
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail