This week, Zalando is integrating Beats and Apple products into its product range in five countries. The new product offering will enable the fashion platform to strengthen its ambition further to be the go-to place for fashion and lifestyle.
“Wearables are fashion pieces”
The expansion will happen in two steps: as of today, Beats products are already available in Germany, France, Italy, Austria and Switzerland. From Wednesday, customers in these countries will also be able to purchase Apple products and accessories such as the Apple Watch, AirPods and HomePods through Zalando.
“At Zalando, we believe that fashion and technology are closely intertwined. Wearables and tech accessories, such as headphones, smartwatches, or phone cases, have become fashion pieces complementing people’s personal style. Offering the most sought-after wearable tech brings us yet another step closer to realizing our vision to be the Starting Point for Fashion and Lifestyle for our customers”, says Andreas Roedl, vice president category men at Zalando.
The launch of Beats products in Germany, Austria and Switzerland is supported by an exclusive “Sound in Style” marketing campaign, including a collaboration with fashion influencers on social media.
