Zalando uses AI to shop at competitors’ stores as well

Zalando returns profitability, but its business services are driving growth. With revenue growth of 28%, B2B is emerging as a key profit driver. At the same time, the fashion giant is taking a bold step: thanks to artificial intelligence, customers will soon be able to purchase products from other online stores without leaving Zalando.

B2B grows twice as fast

Zalando saw its gross merchandise volume (GMV) rise by 7.5% in the third quarter to 4.5 billion euros. Group revenue grew by 5.1% to 3.2 billion euros, while adjusted operating profit (EBIT) increased by 10.6% to 107 million euros.