Zalando grew strongly in 2025, mainly due to investments in technological and logistical efficiency. The German fashion platform sees its turnover rising to €12.3 billion and expects further growth in 2026 thanks to AI, new apps, and the integration of About You.
Integration of About You
Zalando’s revenue rose by 16.8% to €12.3 billion, while adjusted operating profit (EBIT) increased by 15.6% to €591 million. Trading volume (GMV) – the total value of all sales via the platform – also grew by 14.7% to €17.6 billion.
