The brand name Camaïeu would continue to exist, promised acquirer Celio after the relaunch, albeit as “be camaïeu.” Today, however, the French women’s fashion brand is biting the dust: what used to “be Camaïeu” will simply become Celio Women.
One hundred mixed stores
Celio, originally a chain for men’s fashion only, now wants to cater to everyone. In recent years, the French label has been experimenting with so-called “bi-stores,” which combine men’s and women’s fashion. The network now has 19 of these combined stores. According to the company, these locations are delivering tangible results.
