Puma coloured red in 2025. The German sneaker manufacturer is continuing its restructuring this year, but is also counting on support from its new Chinese shareholder.
More losses in 2026
Puma posted a net loss of €336.6 million in the fourth quarter. A year earlier, Puma had posted a net profit of €24 million in the same period. Quarterly sales also fell sharply: from €2.15 billion a year ago to €1.57 billion in net sales now.
