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Written by Pauline Neerman
In this article
  • Tags Beer
  • Companies BrewDog
  • Topics AcquisitionReorganisation
  • Geography United Kingdom
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BrewDog up for sale: the end of the craft beer era?

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Food17 February, 2026

Scottish beer producer BrewDog may be split up and sold. Following disappointing sales figures, the group has called in a restructuring agency, but crowdfunders fear for their investment.

Soon to be chopped up?

What was once the figurehead of the British craft beer revolution is now also a victim of the decline of that trend. The company has hired financial advisors, AlixPartners, to start a sales process that could lead to a split. For years, the brand enjoyed a rebellious image and rapid growth, but today it is struggling with financial challenges and a changing market.

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