Belgian baby product brand Noukies has been declared bankrupt, but the founders’ three children have taken over the company and are launching “Noukies 2.0.”
Piled-up losses
Noukies’ bankruptcy follows years of sustained losses. In 2024, Noukies had a loss of 1.8 million euros, accounting for a total deficit of as much as 12.9 million euros since 2017. Founders Simon-Pierre Gilliot and Katia De Paepe subsequently decided to give up, causing minority shareholder Wallonie Entreprendre (20 %) to lose its stake.
