After years of silence, French fashion brand Cacharel is making a comeback with a new collection in September. Physical stores and an e-commerce platform will follow next year.
Classic DNA, young audience
“The relaunch will be in phases”, press and communications manager Léana Durandet told trade medium FashionUnited. At first, the focus will be on visibility: the brand will activate its Instagram account and showcase the collection. The spring collection will appear in stores in January or February, with the summer collection in late March.
