Ulta Beauty sees its sales grow thanks to its international expansion. However, the American company brands such as MAC and Rihanna’s Fenty Beauty warns of a possible slowdown in the second half of 2025.
Unpredictable consumers
Ulta continues to grow despite ongoing economic uncertainty and inflationary pressures: its revenue rose 9.3 % to 2.8 billion dollars (2.5 billion euros) in the second quarter. Comparable store sales increased 6.7 %, a marked improvement compared to the 1.2 % decline in the same period last year.
