Innovation delivers another double-digit growth for Lego

Lego continues to outperform the overall toy market: this is evidenced by double-digit growth in sales and profits in the first half of 2025, thanks to successful product launches.

Record number of new sets

Over the past six months, sales at Lego Group rose 12% to a record 34.6 billion Danish kroner (4.6 billion euros). Consumer sales were up 13%. Operating profit rose 10% to 9.0 billion kroner (1.2 billion euros) and net profit went 10% higher to 6.5 billion kroner (870 million euros).