While sneakers remain the main revenue driver for Adidas, the German sports giant is increasingly betting on the impact and commercial power of global football, both on and off the field.
International growth engine
Sneakers remain the main revenue driver at Adidas: they accounted for 58 % of group sales in the second quarter, with sales especially going well in the lifestyle categories. A classic like the Superstar was revived, while new models like the Goukana and Adistar Cushion provided innovation. Moreover, Adidas supports those products with targeted campaigns adapted to specific target groups and markets.
