Brax undergoes rebranding after record year

German fashion brand Brax recorded a turnover of 361 million euros last year and is now aiming for further (international) expansion, is reinforcing those ambitions with a complete rebranding.

“Europe’s trouser specialist”

Brax aims to “become the leading trouser specialist in Europe, with strong outfit expertise”, Marketing Director Marc Freyberg said following the 2024 figures. The label, which positions itself in the “premium casualwear” segment, says the 361 million is its record turnover yet, of which 34 % comes from international markets.