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Prime Day, Amazon‘s annual bargain event, will last four full days this year to give shoppers more time to score bargains. In the background is uncertainty about prices and import tariffs.
Eager for deals
This year, Amazon Prime Day will take place from 8 to 11 July: for four days in other words, compared to two days last year. The retailer thus wants to offer consumers more flexibility and increase the chances of finding attractive bargains. Observers also see this move as a response to the high uncertainty about the impact of import tariffs on prices and availability: after all, that week marks the end of US President Donald Trump’s 90-day pause on import tariffs.
Shoppers are more keen than ever on good deals in this volatile context. The online retailer promises to launch new deals on specific brands every day at midnight and keeps online shoppers on its website with new deals every five minutes. Amazon also aims to entice younger consumers to sign up for its Prime subscription programme, deploying advanced AI technology such as shopping assistant Rufus to provide Prime members with a personalised shopping experience.
Also in the Benelux
In the Netherlands, Prime Day coincides with the fifth anniversary of amazon.nl. This year, Prime members have a chance to win one of five ‘Money Can’t Buy’ experiences with Dutch celebrities such as Gwen van Poorten, Andy van der Meijde, Britt Dekker, Steven Kazan or Samuel Welten. Prime members will also get access to six free games through Prime Gaming and there are early benefits on “Amazon Basics” products, such as 15% off when purchasing four items.
In Belgium, where Prime Day is taking place for the third time, Prime members will have the chance to win a comedy night with Pablo Andres or a performance by singer Metejoor, among others. In addition, amazon.com.be is organising three exclusive Prime Day barbecue events together with Michelin-starred chef Roger van Damme in Brussels (30 June), Ghent (1 July) and Antwerp (2 July).
