Ulrika Leverenz (H&M Group): “We need to include the cost of doing nothing”

H&M Group has a dedicated Green Investment Team, exclusively focused on financially supporting projects to reduce emissions. But what defines a green investment for one of the largest companies in the world’s third most polluting industry? And why do it?

In early April, the Swedish fashion giant organised the Change Makers Event 2025 in Stockholm to explain its sustainability initiatives, strategy and progress. RetailDetail spoke with several of those Change Makers within the H&M Group. In this episode: Ulrika Leverenz, Head of Green Investments.

U.L.: “Our green investments are designed to speed up decarbonisation. The success of these investments is not measured in financial gain, but by effective emission reductions. They bridge the gap between business goals and climate ambitions, bringing financing for long-term payback projects within reach.