Can artificial intelligence make luxury experiences even better?

In luxury retail, customer experience is paramount, but serving a glass of champagne is no longer enough today. Can generative AI help create the new ultimate luxury experience? Or will luxury remain the domain of humans?

98 % invests in AI

For some time now, luxury has been at the forefront when it comes to experimenting with new technologies. Indeed, the bar for providing an immersive customer experience is getting higher and higher – especially to attract younger generations. As part of the World Retail Congress, Deloitte investigated whether generative AI (GenAI) can help retailers improve their customer experiences.