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Written by Pauline Neerman
In this article
  • Companies AmazoneBayH&MNikeSheinTemuVintedZalando
  • Topics In depth
  • Geography Europe
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Second-hand sales eat away at online fashion retailers

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Fashion15 September, 2023
Shutterstock

Which fashion retailers dominate online? Cross-Border Commerce Europe figured it out in its annual European top 250. Striking: the retailers are facing a lot of heat from… consumers.

One in ten is second-hand

European fashion retailers fear consumers rather than competitors online, according to the annual ranking of Cross-Border Commerce Europe. The organisation surveyed the biggest players in fashion and beauty in the 28 EU countries, still including the UK. What is striking is that second-hand and consumer marketplaces, such as Vinted, eBay and Etsy, are particularly responsible for new growth.

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