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Written by Yoni Van Looveren
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Apple (still) is the most innovative brand

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General3 November, 2014

Amazon (6th) most innovative retailer

Last year, Apple was number one as well, while Google and Samsung have now switched places with the American company moving up a spot. Microsoft and IBM complete the top 5 and number 6 is the most innovative retailer in the world: American e-commerce giant Amazon.

 

Fashion companies Nike and Fast Retailing have also made the list, at 24 and 41 respectively. Nike has jumped up quite a bit, up 13 places, but Fast Retailing, Uniqlo’s parent company, has lost 8 places compared to last year. Spanish Inditex, Zara and Pull & Bear’s parent company, did not make the list. It was number 48 in 2012, but has dropped out of the list.

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