Zalando is launching a special fashion collection for people with disabilities, including more than 140 styles under the fashion platform’s private labels. Moreover, Zalando will also distribute Tommy Hilfiger‘s adapted collection.
One in five Europeans
Research by the World Health Organisation shows that one in five Europeans has a (form of) disability, says the retailer. Therefore, Zalando wants to offer a “truly inclusive product offering and experience” for underrepresented groups by 2025. Its private brands – including Zign, Pier One and Anna Field – have now created their first disability-friendly collection.
The collection includes more than 140 styles of clothing, footwear and accessories that meet the needs of people with impairments. These include items suitable for use when sitting in wheelchairs, products with easy-to-close fasteners or clothing for people with sensitive skin. The range is now available in all 25 countries where Zalando operates.
Zalando is also adding Tommy Hilfiger’s Adaptive collection to its range in nine markets, including Belgium, France, Germany and the Netherlands. Tommy Hilfiger is a pioneer in accessible fashion: since 2017, the label has been one of the first major fashion brands to launch its own adaptive collections.
Accessible to all
A dedicated webpage helps customers discover and buy accessible fashion. A marketing campaign highlighting people with disabilities has also been launched to showcase the collections. Zalando’s marketing services have created an accompanying marketing campaign for the Tommy Hilfiger Adaptive collection.
“Our vision is to be the Starting Point for Fashion that is welcoming to everyone. We see a gap in the fashion market — finding fashionable adaptive clothing still represents a challenge for disabled people”, says Sara Diez, VP Category Women and Private Labels at Zalando. “We want to learn from the disabled community and inspire our partners, so that together we can continue building a delightful experience for our disabled customers and making fashion even more inclusive.”
