Snack manufacturer Kellogg is helping ten potato farmers in Belgium and France to reduce their greenhouse gas emissions, as part of a sustainability programme for Pringles.
Carbon assessment
Ten potato farmers who supply to Clarebout, the brand’s regular supplier of potato flakes, are having their farm’s carbon emissions assessed. They can then monitor and reduce their greenhouse gas emissions based on the evaluation, and will receive further support to reduce their footprint and improve productivity in the future. The aim is also that farmers eventually obtain carbon certificates, which they can then sell on the free carbon market.
Kellogg already has similar programmes elsewhere, but this is the first for Pringles. As the first European Pringles factory opened its doors in Mechelen in 1996, for Kellogg, it seemed “completely logical” to initiate the programme in Belgium. With the programme, the manufacturer is committing to responsibly growing its key ingredients, including potatoes.
The FMCG producer already supports more than 433,000 farmers in five continents, but this is only the third project in Europe: there is already a programme for rice in Spain and one for wheat in the United Kingdom. By the end of 2030, the American manufacturer aims to support one million farmers and workers through programmes focusing on climate and social and financial resilience.
