RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Nespresso recycles a third of its coffee capsules

icon
Food13 July, 2021

Nespresso currently recycles a third of its capsules and uses coffee that is 93 per cent sustainable. These are the preliminary result after seven years of The Positive Cup sustainability strategy, which, so far, has cost the coffee producer 540 million euros.

 

Project of half a billion

In addition to using certified sustainable coffee, the project also includes reducing carbon emissions and recycling the capsules. In the last seven years, Nespresso has only managed to recycle one-third of all aluminium capsules, even though 90 per cent of consumers have access to a recycling solution for their used capsules. For example, in Belgium and Luxembourg, there are 1,100 collection points. On top of that, customers also have the option to return their capsules to the delivery service. 

Sign up for our newsletter for free

 

In the meantime, new capsules made of 80 per cent recycled aluminium have also been launched. The initial intention was for all new aluminium to be sustainably sourced, however, this target has not been met and has been postponed to 2022.

 

Towards carbon-neutral coffee

According to Nespresso, over 93 per cent of coffee is now sustainably farmed, with almost half of it certified. To improve the lives of farmers, the coffee brand is also providing its long-term support to more than 110,000 coffee farmers, offering them training, retirement savings and crop insurance, to name a few.

 

Overall, Nespresso has reduced its carbon footprint by 24 per cent compared to 2009. By next year, every cup in the world should be carbon neutral. This is already the case for the B2B business in Belgium and Luxembourg. This includes, for example, coffee delivered to offices and businesses within the hospitality industry. To make deliveries more environmentally friendly, Nespresso collaborates with Cargo Velo in Antwerp, Ghent and Brussels.

More about... Food
See more
  • icon
    Food26 May, 2026
    Will Krispy Kreme succeed where Dunkin’ Donuts failed?

    Krispy Kreme will open its first location in the Netherlands this fall, under the leadership of the same entrepreneur who had previously tried his hand at Dunkin'—and failed.

  • icon
    Food26 May, 2026
    Toshifumi Suzuki, the man who built 7-Eleven into a global success, has died

    Toshifumi Suzuki, who is considered the father of the “konbini” or Japanese convenience store, has died at the age of 93. He was not the founder of 7-Eleven, but he did turn the chain into a global success.

  • icon
    Food26 May, 2026
    [Analysis] Promotional stunts earn Albert Heijn more goodwill than criticism

    With a promotional stunt featuring the Belgian pasta brand Soubry, Albert Heijn is once again making headlines in Flanders. Such extreme discount campaigns seem to be earning the retailer more goodwill than criticism.

Events
  • 24
    Sep
    RETAIL MARKETING DAY
Most read
  • icon
    Fashion27 April, 2026
    Zalando to end its Connected Retail program
  • icon
    Fashion19 May, 2026
    Zalando signs five-year partnership with Belgian football association
  • icon
    Fashion12 May, 2026
    Strike at Nike’s European distribution center in protest against the restructuring plan
  • icon
    Beauty/Care20 May, 2026
    Nestlé and Danone under fire following infant formula crisis: still contaminated products
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT