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Written by Pauline Neerman
In this article
  • Companies Nike
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Nike surprises with higher sales

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Fashion1 October, 2025
Shutterstock.com

Nike performed better than expected in the first quarter of fiscal year 2026. “The road back to greatness has only just begun,” says CEO Elliott Hill, although the path to the top will not be straight.

First victories

The sporting goods giant reported revenue of 11.7 billion dollar (10.8 billion euros), an increase of 1% compared to a year earlier. Analysts had expected a decline in revenue to around 11 billion dollars (10.1 billion euros). Earnings per share came in at 0.49 dollars, almost double the consensus expectation.

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