Smaller stores, digital channels: how Ikea is changing course in China

Ikea will close seven physical stores in China next month, but also plans to open at least ten smaller stores over the next two years and strengthen its omnichannel presence. The interior design chain says it is focusing on “precision-driven market penetration.”

Focus on Beijing and Shenzhen

After an extensive evaluation of its existing channels, Ikea has decided to close seven offline stores in China as of February 2, 2026, including Ikea Shanghai Baoshan, Ikea Guangzhou Panyu, Ikea Tianjin Zhongbei, Ikea Nantong, Ikea Xuzhou, Ikea Ningbo, and Ikea Harbin, the company said in a press release on Wednesday.