Tribù, a Belgian design brand with more than sixty years of experience in luxury outdoor furniture, has opened its first flagship store and chose a rather grand location for the occasion: the West Hollywood Design District in Los Angeles. More showrooms will follow later.
The 500 sqm Tribù showroom had a soft opening recently, but will experience its official opening in September. It is the first permanent, exclusive showroom in the company’s history. The shop was designed by Belgian architect and interior designer Marc Merckx, who is creative director at Tribù. He aims to draw visitors into the brand’s story with an inspiring shopping experience that stimulates all the senses. Everything is dedicated to timeless and discreet luxury, with a neutral colour palette and natural materials.
Los Angeles seemed the ideal place for a first showroom, as its mild climate encourages a relaxed outdoor lifestyle, the company explains. Its ambitions do not end there, though: next year a second store is to open in Milan, Italy. Moreover, Tribù has retail partners in almost a hundred countries worldwide.